Side project in collaboration with Aquamarine swimwear! Aquamarine is a Vietnam based swimwear company, which I have done some freelance work for in the past. To celebrate the launch of their new collection, I decided to design some concept screens for an e-commerce app. I focused heavily on bold typography and a more “Editorial” aesthetic. Aquamarine’s core customer base is focused heavily on trends and fashion. They even sponsor the annual Miss Vietnam pageant every year.

The app has a basic e-commerce home screen and bottom bar navigation, but when browsing collections, you get a full screen takeover with highlights on the new products. When tapping the product icon, you get an overlay of a product overview to purchase. Regular product detail pages encompass more traditional cards and detail pages.